Delivering tailored marketing for businesses with real ambition
Your outsourced marketing specialist
Casa Marketing is proud to partner with businesses as an extension to your existing marketing team or the go-to marketing consultant where there is no in-house expertise.
Whether you are looking to build a marketing strategy from scratch, refine an existing plan or activate your brand, product or service proposition, then contact Casa.
Your customers should be inspired by your marketing and you should be inspired by your customers
Having the right marketing expertise is often challenging, especially if you’re a smaller business, but it is critical to bringing your business plan to life.
A combination of confusing buzzwords, a lack of resource, time & dedicated budget can mean marketing is the first to suffer, leading to sporadic bursts of activity with inconsistent messaging that doesn’t get the desired result – but still costs your business money!
Effective marketing is neither a tick box exercise for big corporates nor a dictated approach to agencies.
Done well, in collaboration with expert knowledge and valuable insight, it will trigger curiosity, influence customers and ultimately grow your business.
As a business, every moment spent on something that’s ‘not your bag’ is energy not spent accomplishing your objectives.
Ten years in large corporates and previously ten years in small to medium agencies, working with brands such as Philips, Virgin Atlantic and Mizuno and partnering with retailers including John Lewis, Amazon, Boots and Argos, I have gained a unique and insightful perspective to marketing!
Having stepped away from the corporate world, and time set aside for cathartic inspiration from @thisgirlcanorganise and @mariekondo, my home was less cluttered, my mind clearer, and attention turned to what I imagined my professional future to be.
After listing what I enjoyed most (and least!) in my career and procrastinating with friends and family my ambition became to take what I am good at, what I am passionate about and work with like minded people.
As someone who has been in marketing for some time, I am a sucker for great branding. Excitement got the better of me as I got lost in Googling domain names and logo ideas for my new, exciting marketing consultancy. Ultimately, I reined it in and this led to Casa Marketing, after all I run the business from home. I do love it though!
So, having left behind office politics, painful processes and uninspiring PowerPoints I am instead using the valuable knowledge, experience and skills I have gained and honed over the years and putting my energy into helping growing businesses.
Discovery sessions to understand and assess every aspect of your business, leading to building a marketing strategy aligned to your business plan
Transforming a strategy into a robust plan, providing structure and purpose, yet flexible enough to react and pivot in an ever changing market
Putting your customer first. Implementing a seamless plan across multiple channels that influences sales and generates loyalty
Simple fee structure
Transparent and tailored to ensure the most effective marketing outcome is delivered to help influence your customers and grow your business.
During an interview I was listening to on breakfast radio the other day I heard the interviewee use the phrase “Be interested, not interesting” (A take on the original phrase “to be interesting, be interested”, coined by Dale Carnegie author of ‘How to win friends and influence people’). Having read lots of different industry books […]
Strategy is the THINKING Put simply: – The Who. The What. The Why. Who is your customer? What problem do you solve for them? Why should they choose you? Planning is the DOING The Where. The When. The How. Where are your customers? When will you communicate with them? How will you reach them? All […]